SEO (Search Engine Optimization) is the number one digital acquisition lever. And yet it is often ignored or not exploited enough by companies. Are companies…
Targeting consists of choosing market segments whose consumers express expectations. That the company can meet with the products and/or services it markets. Targeting is the…
Targeting, or target marketing, is one of the pillars of online marketing. Companies often spend large amounts of money on marketing campaigns. The objective is…
Traffic acquisition is essential in a digital strategy. It is by generating traffic to your site from search engines. That you turn strangers into visitors…
Today many companies have completed their digital transformation or are in the process of doing so. Those that have not yet taken the plunge and…
Customer acquisition is a source of concern shared by all e-merchants! Many strategies exist to develop your customer base on the web, with SEO and…
Definitions Marketing acquisition or customer acquisition aims to attract new visitors to its digital ecosystem, website, landing pages or social networks. Acquisition campaigns promote a…