Today many companies have completed their digital transformation or are in the process of doing so. Those that have not yet taken the plunge and worked on a web marketing strategy risk losing customers or having difficulty finding new prospects.
The obstacles to digital transformation are numerous and sometimes understandable. Such as the fear of change, an upheaval in the internal organization, etc., are all obstacles to digital transformation. But choosing a digital marketing strategy is nowadays essential for a company.
Here are the main advantages of digital marketing.
1. Staying in touch with consumers
Digital has profoundly changed the relationship between buyers and sellers. With the amount of information content available on the Internet, consumers have a high level of knowledge about products and services. That’s why businesses must adapt to these new behaviors to remain competitive.
2. Reduce communication costs
Web marketing is much cheaper than traditional communication, especially compared to the cost of TV ads. Billboard advertising or print campaigns in public transport. For example, an inbound marketing strategy to attract leads is cheaper to implement than a traditional advertising campaign.
That’s why it is considered as one of the main advantages of digital marketing.
3. Know the effectiveness of the actions carried out
Digital marketing allows you to quickly implement promotional or commercial operations. But also to know their effectiveness through statistical analysis, customer feedback, or online surveys.
In addition to all these reasons for going digital, digital marketing offers concrete advantages.
4. Access to a large-scale market
It is undeniable that digital has enormous striking power. Nothing prevents you from capturing a maximum number of people in a minimum amount of time. Not only do borders no longer exist and you can sell your products and services in different markets. But above all your company can be available and up and running 24/7.
In addition, you can be found by globally connected consumers and reach out to new markets that were not initially part of your strategy.
5. A change in customer relationship
Today, prospects and customers have all the information they need when choosing a product or service. They look to blogs or social networks to find a solution to their problem. Which is a great opportunity for brands. By implementing an inbound marketing strategy. They are able to better communicate with leads, prospects, and customers. But also to analyze their behavior and expectations in order to satisfy them. This process involves the creation of marketing personas and then the creation of targeted content.
Digital has therefore revolutionized the customer experience on both the corporate and customer sides and created a more personalized relationship.
6. An enhanced brand image
Digital marketing implies a strong presence on social media. Which will positively impact your brand image. Your customers will find you easily and can interact with you almost instantly.
The use of social networks gives you a modern image and shows that you have mastered these tools perfectly. On the contrary, if a company does not have a presence on the web or social networks, it seems suspicious and one can then wonder if this company is still in business.
Finally, you will be able to measure the popularity of your brand via social networks and follow what is being said about your company.
7. More agility at the organizational level
Digital is ideal for quickly proposing new offers, sharing information in real-time, and reacting quickly to customer requests. Digital tools provide the ability to accurately analyze your customers’ habits, so mastering these tools offers an undeniable competitive advantage over the competition.
The analysis of consumer behavior will enable you to refine your targeting and set up your buyer journey in order to offer the right product or service at the right time.
Internally, the switch to digital technology will make exchanges between employees and project monitoring more fluid, making your teams more responsive to consumer demands.
8. Differentiation of product offers
Digital marketing allows you to differentiate yourself from your competitors in terms of both products and services. Each offer can be ultra-targeted and benefit from precise communication on the web and social media. Nothing prevents you, as a company, from having a website and social network accounts dedicated to each product or service you offer for better targeting and better ROI.
10. More balanced competition with large companies
Digital marketing offers the opportunity to compete with larger and more powerful companies in the same market. It has facilitated the emergence of startups that have changed habits and ways of working. As a startup, VSE or SME, you can compete with a multinational company that will be less agile and will find it harder to change its commercial offers or internal organization. With agility and creativity, digital marketing becomes a powerful tool.
Now you know the advantages of digital marketing. And you’ll have understood that digital marketing can bring a lot to your company, both in terms of visibility and communication budget. By using the digital tools available, you will show more creativity but also simplicity, which is essential to deliver a relevant message and develop your business.
As a reminder, the acquisition is a term linked to digital marketing, which is why I felt it was essential to address this issue in this category. It is true that it is strongly linked to the idea of digitalization, which is why you will find all the information on this subject in this category.
Do not hesitate to contact us or to leave a comment. We will be happy to discuss this with you.