In recent years, the transition to digital has become a real challenge for companies. SEO, content strategy, social networks… All these elements can have a…
Some time ago, Ecommerce Europe posted a report on online sales in the European market. This market is experiencing a real growth. Many e-merchants think…
E-commerce delegation is simply the possibility for you to entrust the keys to the commercial development of your e-commerce website to an expert. A bit…
Are marketplaces the future of e-commerce? At least that’s what some studies suggest. The role of the operator, stock management, catalogue management, customer relations, pricing…
As a reminder. Digitalisation refers to a set of processes that consist of transforming traditional processes, objects, tools. Or even professions using digital technologies in…
Usually valued at between 10 and 15% of a company’s turnover. Logistics costs, or at least the costs of the physical movement of products. Can…
Targeting consists of choosing market segments whose consumers express expectations. That the company can meet with the products and/or services it markets. Targeting is the…
For their second year of partnership, KPMG and FEVAD are publishing a study. On the impact of artificial intelligence in e-commerce. The two institutes have…
Have you founded your brand? Are you a company director or in charge of your e-shop? But you don’t have the time, skills or resources…
Applied to the e-commerce sector, marketing strategies are the implementation of actions to generate sustainable traffic on its site in order to increase its sales…