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Posted onJanuary 20, 2021January 20, 2021Innovation

AI: THE FUTURE OF E-COMMERCE

by SofiaLeave a comment on AI: THE FUTURE OF E-COMMERCE

In increasingly competitive markets, companies must adapt and offer an optimal service to meet customer expectations. To constantly improve their service, several tools are at…

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Posted onJanuary 18, 2021Acquisition

Targeting: effective marketing for each target group

by SofiaLeave a comment on Targeting: effective marketing for each target group

Targeting, or target marketing, is one of the pillars of online marketing. Companies often spend large amounts of money on marketing campaigns. The objective is…

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Posted onJanuary 15, 2021January 15, 2021Digitalisation

Three tips for a successful digital transformation

by SofiaLeave a comment on Three tips for a successful digital transformation

In this article we will give you three tips for a successful digital transformation. As a reminder, digitalisation refers to a set of processes that…

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Posted onJanuary 14, 2021January 14, 2021EU Logistics

Internal logistics management

by SofiaLeave a comment on Internal logistics management

Internal logistics is, by definition, that part of logistics which refers to the organisation of all material and information flows taking place within the company’s…

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Posted onJanuary 13, 2021European E-commerce

Trends in European e-commerce 2020&2021

by SofiaLeave a comment on Trends in European e-commerce 2020&2021

Online shoppers are becoming seasoned, they have become familiar with online websites and have become confident shoppers. You need to adapt your online sales strategies…

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Posted onJanuary 12, 2021January 12, 2021Marketplace

Marketplaces and the phenomenon of cannibalization

by SofiaLeave a comment on Marketplaces and the phenomenon of cannibalization

E-commerce represents the future of commerce. It is no longer considered a mere hypothesis. But a reality that has been integrated into the strategy of…

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Posted onJanuary 11, 2021January 11, 2021E-commerce delegation

E-commerce delegation: what precautions to take before outsourcing?

by SofiaLeave a comment on E-commerce delegation: what precautions to take before outsourcing?

Choosing to outsource your e-commerce activity may at first sight seem like the ideal solution: saving time, process efficiency… However, be careful not to neglect…

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Posted onJanuary 6, 2021January 6, 2021Acquisition

Improve your online visibility to generate traffic (traffic acquisition)

by SofiaLeave a comment on Improve your online visibility to generate traffic (traffic acquisition)

Traffic acquisition is essential in a digital strategy. It is by generating traffic to your site from search engines. That you turn strangers into visitors…

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Posted onJanuary 5, 2021January 5, 2021Strategies

The different types of digital marketing & how to use them

by SofiaLeave a comment on The different types of digital marketing & how to use them

Digital marketing is a whole world. Which channel to use? What is SEO? What does PPC mean? The advantages and disadvantages of each type of…

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Posted onJanuary 4, 2021January 4, 2021European E-commerce

Advantages of e-commerce

by SofiaLeave a comment on Advantages of e-commerce

Global e-commerce sales are expected to reach $4.8 trillion by 2021 according to the latest statistics. This is a great opportunity to discover the advantages…

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