As the name suggests, customer acquisition is the act of acquiring customers. But what exactly goes into creating a successful customer acquisition model? A solid…
Every e-merchant asks himself the question of which acquisition lever to use to promote his site at the top of the search engines in order…
If you are an entrepreneur and you are looking to get more customers and increase your turnover, you should certainly have a customer acquisition strategy.…
Acquisition levers are the different channels, online and offline, that enable the company to improve its visibility to a qualified audience with the aim of…
Acquire new prospects and convert them into customers. The dream of every company, and it can be made possible thanks to a successful digital acquisition…
SEO (Search Engine Optimization) is the number one digital acquisition lever. And yet it is often ignored or not exploited enough by companies. Are companies…
Targeting consists of choosing market segments whose consumers express expectations. That the company can meet with the products and/or services it markets. Targeting is the…
Targeting, or target marketing, is one of the pillars of online marketing. Companies often spend large amounts of money on marketing campaigns. The objective is…
Traffic acquisition is essential in a digital strategy. It is by generating traffic to your site from search engines. That you turn strangers into visitors…
Today many companies have completed their digital transformation or are in the process of doing so. Those that have not yet taken the plunge and…