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Digitalisation in the heart of your business strategy

Today, digitalisation is at the heart of the business world. As it becomes a digital world. The largest firms use digitalisation as a growth vector, and there is even talk of the “Fourth Industrial Revolution”…

Digitalisation impacts all types of companies. And yet, its use and implementation are still too limited due to a lack of knowledge among managers about the strategies to adopt in order to succeed in our new digital era.

But why is digitalisation an integral part of a company’s global strategy?

And what are the digital strategies to develop in 2021 to increase its visibility and find new customers?

Digital strategy at the heart of a company’s global strategy

The formulation of a global strategy must start with a clear and dynamic understanding of the market, the opportunities, and the customers.

For some time, the term digitalisation has, through various technological trends, had a significant impact in both the private and business environment. The shift to digital is driving managers to integrate a digitalization strategy into their overall business strategy. And they are realizing that digital change is gaining importance at a considerable rate.

Simply put, digitalisation is now a core strategy. That shows a company the business models that could lead to success in the future. Going digital is a reality in all sectors. New technologies mean new challenges for every company.

Today, every company must exploit the potential of this technology by developing a digital strategy. A digital strategy is a combination of information and resources to increase performance. Failure to do so will harm a company’s competitiveness. As the most digitalized companies lead in terms of products, services, business model innovation, and revenue growth.

But in 2021, what are the digital strategies to develop to increase visibility and find new customers?

How to attract new customers through digital strategy?

The implementation of a digital strategy will allow you to increase your visibility on the web and thus find new customers. There are no miracle recipes, but some strategies are interesting and sustainable in order to attract prospects in an efficient way.

  1. Develop your website: if you want to make yourself known and develop your visibility, you must exist on the web. A website should present your service or product in a clear way. So that future prospects understand that you are different from your competitors. To showcase your expertise and know-how in the open;

2. Use e-mail marketing: once you have captured leads, the best way to make the most of your prospects’ data is to use e-mail marketing, which involves very little cost. This is certainly the most cost-effective way to reach your customers directly with targeted and ideally personalized messages;

3. Use social networks: social networks are certainly the most important channel where you should be. Being present on platforms such as Facebook, Instagram, Pinterest, or LinkedIn will allow you to increase your visibility. And thus drive traffic. You will be able to catalyze a community around your brand, increase your notoriety and engage your customers.


The digital world is a big place. Where it’s sometimes hard to find your place. To better understand it, we advise you to surround yourself with professionals. They will be able to advise you and accompany you.

At Powerlab, we have this digital culture flowing through our veins like in San Francisco. But we don’t forget where we come from and where we go.

What drives us every day is the feeling of significantly improving your digital performance. And allow you to spread your footprint throughout the EU.

Made up of passionate e-commerce professionals, the team is on constant watch. And takes to heart to analyze, explore and adapt its strategy to deliver you a tailor-made turnkey solution.

Don’t be shy and contact us, we will be pleased to have a chat!

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