Logistics and e-commerce: complementing each other to serve the customer
Online sales have become considerably more democratic since the coronavirus pandemic, leading to new consumer habits. E-commerce logistics must now find a balance between the organization of its operations and the constantly changing demands of its customers. The latter, adept at new technologies, is looking for ever-faster delivery, without having to pay additional costs. How do the logistics and e-commerce sectors put their skills at the service of customers?
E-commerce and new consumer trends
In its “E-commerce Delivery Overview” survey, Sendcloud highlights the consumer preferences for e-commerce logistics in Europe in 2020 and 2021. In addition to an analysis of the current state, the report also makes predictions about future shopping trends. One thing seems clear: there is a real craze for online sales.
For many retailers who previously offered their goods or services in the traditional way, an Internet presence is now indispensable. This additional sales channel offers consumers choice, convenience, and security. On average, a European buys two products per month online.
Consumers now want fast service. And the financial aspect is also important, as the amount of shipping costs plays a crucial role in a purchase. Most consumers prefer to add extra products to their shopping cart to benefit from free delivery.
The emergence of new trends in e-commerce requires a rethink of the logistics involved. The supply chain is at a real turning point and faces a major challenge, as the changes in habits that have occurred as a result of Covid may persist.
An e-commerce logistics organisation at the service of the customer
Logistics is part of the supply chain. It includes, among other things, the distribution and transport of goods to the consumer. It is therefore difficult to imagine the e-commerce sector without these essential logistical operations.
Delivery has boomed during periods of social containment and distancing, thus mobilizing the entire supply chain. Although more and more customers are ordering online, their standards are not being lowered. Logistics must adapt to this uncertain environment by, among other things, turning to technology to maximize its efficiency.
Increasing productivity means above all modernizing warehouses and the tools used to track products. The aim is to deliver parcels in an ever shorter time.
E-tailers also have an interest in facilitating the return policy. The rate of returns of online purchases due to dissatisfaction exceeds that of traditional physical sales. Good management of after-sales service can initiate an increase in the conversion rate.
At the same time, an eco-responsible trend is emerging in the demands of buyers for more environmentally friendly services. Logistics companies are rethinking their operations by replacing their fleet with cleaner vehicles or investing in state-of-the-art digital tools to offer more eco-friendly delivery of goods.
Delivery is a key element in the execution of an order and requires the services of a competent professional company. You can count on Powerlab to be a reliable partner to the e-commerce sector, we ensure that deadlines are met and that customers are satisfied.
E-commerce companies that sell their products in Europe and operate internationally need a solid (e-)logistics strategy. The aim is to satisfy their customers with fast delivery times and to reduce logistics and shipping costs.
Powerlab can help you bridge the gap between logistics and e-commerce. And help you to be more efficient. While fully satisfying your customers. You can ask us for advice or simply ask us questions, we will be delighted to discuss them with you. So don’t be shy and contact us!
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