Today, digitalisation is a must for a company or any type of organization. Indeed, it applies to all areas and ensures the optimization of time and money. By automating increasingly complex tasks. It can even become a competitive advantage. In areas where the digital shift has not been fully achieved by companies.
But then what are the significant advantages and disadvantages of digitalization?
It is a competitive advantage in the sense that not all companies have yet gone digital. It enables opportunities to be developed in all sectors. The notion of distance no longer exists, just like the notion of borders or limits: the field of possibilities is unlimited (cross border).
A greater number of people can be reached. Collaboration between people and sharing of content is simplified and above all, this is done within very short deadlines (better communication, faster, more informal), real-time modification is now possible. A better employee experience and a new customer relationship.
The automation of tasks allows better optimization of working time. And therefore rendering with short deadlines. It limits errors. Advantages of having a long-term strategy. Digitalisation is done in stages.
The main disadvantage of digitalization and dehumanization, automating tasks and using tools for management and monitoring. Is that it neglects the human side. People are always behind these machines. But they no longer distinguish between individuals and their own situations.
The other disadvantage is that there may be a loss of knowledge or a lack of knowledge in terms of human resources. You think that if the machine does it, I don’t have to do it anymore. But in this case, what do I do when the machine breaks down?
Moreover: Multiplying communication channels also increases the risk of information loss. Faced with the constant improvement of tools and the development of instant messaging. It is important to include a disconnection guide in your internal charter. To make the right balance between salary and private life.
Also pay attention to the infobesity: the overload of information via the social networks, in particular. More and more information which, paradoxically, we are finding harder and harder to assimilate.
Last but not least: Adblockers. An ad blocker is a small piece of software or module incorporated into an Internet user’s browse. That prevents the display of banners or other advertising formats. Ad blockers pose a threat to publishers’ advertising revenues. But are considered by users as a response to the perceived intrusiveness of Internet advertising.
This process is used by customers who feel attacked by all Internet advertising. It is a break on companies because there is no way to be controversial about this process.
The advantages and disadvantages of digitalisation are numerous. Here you have read only the most important ones. However, it is important to keep in mind that digitalisation represents the world of tomorrow. And above all a major asset when it is well implemented. By taking into account the disadvantages, you can find solutions to overcome them. In this way you are sure to develop a healthier model.
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