Applied to the e-commerce sector, marketing strategies are the implementation of actions to generate sustainable traffic on its site in order to increase its sales…
In increasingly competitive markets, companies must adapt and offer an optimal service to meet customer expectations. To constantly improve their service, several tools are at…
Targeting, or target marketing, is one of the pillars of online marketing. Companies often spend large amounts of money on marketing campaigns. The objective is…
In this article, we will give you three tips for a successful digital transformation. As a reminder, digitalisation refers to a set of processes that…
Internal logistics is, by definition, that part of logistics that refers to the organization of all material and information flows taking place within the company’s…
Online shoppers are becoming seasoned, they have become familiar with online websites and have become confident shoppers. You need to adapt your online sales strategies…
E-commerce represents the future of commerce. It is no longer considered a mere hypothesis. But a reality that has been integrated into the strategy of…
Choosing to outsource your e-commerce activity may, at first sight, seem like the ideal solution: saving time, process efficiency… However, be careful not to neglect…
Traffic acquisition is essential in a digital strategy. It is by generating traffic to your site from search engines. That you turn strangers into visitors…
Digital marketing is a whole world. Which channel to use? What is SEO? What does PPC mean? The advantages and disadvantages of each type of…