Today, online sales represent 19,6% of retail sales worldwide. Accessible to all players, the number of websites is exploding and entry points are multiplying with…
As the name suggests, customer acquisition is the act of acquiring customers. But what exactly goes into creating a successful customer acquisition model? A solid…
You have created an e-commerce website that is at the cutting edge of technology and with flawless ergonomics. But you are still wondering how to…
Acquisition levers are the different channels, online and offline, that enable the company to improve its visibility to a qualified audience with the aim of…
Acquire new prospects and convert them into customers. The dream of every company, and it can be made possible thanks to a successful digital acquisition…
Applied to the e-commerce sector, marketing strategies are the implementation of actions to generate sustainable traffic on its site in order to increase its sales…
Targeting, or target marketing, is one of the pillars of online marketing. Companies often spend large amounts of money on marketing campaigns. The objective is…
Digital marketing is a whole world. Which channel to use? What is SEO? What does PPC mean? The advantages and disadvantages of each type of…